Jed Hallam

Tag: media

Why marketers need to embrace brand elasticity in the era of personalisation

A few colleagues and I entered the WARC / AdMap 2016 Essay competition this year. We didn’t win, but we did get shortlisted, so that’s something, I suppose. The question was “How should marketing adapt to the era of personalisation?”, and I was lucky enough to work with two proper brains; Ruth Zohrer (our head of programmatic marketing), Jeremy […]

How Apple plans to steal cash from Google and Facebook

Here’s a little thing I wrote for Campaign here a few weeks ago. — While most people will be paying attention to the new iOS and the revamp of iMessage, marketers should be paying close attention to two developments that have flown a little lower under the radar –the introduction of paid search results in […]