Jed Hallam

Tag: customer targetting

Fast Company predicts the past, not the future

First things first; I LOVE Fast Company, it’s an incredible magazine that consistently produces brilliant work. Now we’ve got that out of the way, I’ll detail why Fast Company’s article on The Future of Advertising is wrong. In case you cannot be bothered to read the next 1,500 words of angry diatribe, here’s the spark [...]

Viral videos CAN be created

You cannot send a video ‘viral’, it’s impossible to predict. How could you even begin to understand how a video is passed from one person to another? How could we interpret individual, nuanced communications between two friends? Who’s on their email contacts? Or their Facebook friends? Or their YouTube account? HOW COULD WE POSSIBLY UNDERSTAND [...]