Propagation planning, transmedia and integrating social media successfully
I spent a few days last week trying to write up a comprehensive post on the important of integrating different elements/specialisms of marketing to create successful social media campaigns – by successful, I mean those campaigns that break out further than niche communities. The campaigns that have the same impact that a Nike TVC would have. Successful offline and online, integrated and successful.
It was harder to write than I thought. Serious writers block.
So I turned to Keynote, and here it is…