Jed Hallam

Google knows all about you. Yeah right, you know this, but do you know how much?

It knows how many times you\’92ve been rick-rolled (YouTube), it knows that you have an unhealthy obsession with Gogol (Google Books), that you spend your working day flicking between 4Chan and textsfromlastnight (Chrome) and that you don’t read any of the 500 feeds you’re subscribed too (Reader).

It knows that your blog is pretty influential (PageRank), that your house is exactly one hundred and seventy miles from your summer house (Maps), that you call your parents every third Tuesday (Android) and that you probably have too much time on your hands (TweetDeck for Android).

It knows that you’re a narcissist (Google: Jed Hallam).

It knows that you’re probably left wing because you almost always take your news and views from The Guardian (Google News), that your boss is a cheapskate (Google Docs) and that you haven’t the foggiest about French but you’d like to be seen to be romantic (Translate: ‘I love you’).

It knows that you forgot your wife’s birthday (a sarcastic GCal invitation from her for the romantic meal you should have booked) and that you’re now avoiding her calls (Google Voice). It knows that you then turned to it in your time of need (Google: great birthday presents).

It also knows who your friends are (SocialGraph), it knows what you look like (Google Goggles) and it knows where you live (Google Latitude).

Oh, and it knows that you don’t (and nobody else for that matter) use Wave. And that you’d probably like to work for them (erm, Googleplex anyone?).

Now the really scary part is that when you combine all of this information, you’ll find you have a pretty complete profile of someone. And you’ve signed in for all of it. Good old permission marketing, eh?

And this all comes on the back of Eric Schmidt declaring that the future of the internet relies on ‘true transparency and no anonymity‘ at Techonomy today.

Scary times.