Jed Hallam

Category: Industry

The Future of the Media Agency

Tom Denford (co-founder of ID Comms) has published an interesting piece over on Campaign. It’s most definitely worth a full read, but for the short of time, Denford’s article is a call to arms for the leadership teams at media agencies. He believes that we’re staring into the face of five years of upheaval and change. I don’t think […]

Media: make it simple, stupid

You’ve all been sat in the room with the strategy guy. The one who’s presenting some charts on the ‘next big thing’, and a few charts in you see the chart. ‘The’ chart. You know the one; the one that shows how complicated marketing has become. TheLumaScape chart. As you read this, somewhere in the […]