A few colleagues and I entered the WARC / AdMap 2016 Essay competition this year. We didn’t win, but we did get shortlisted, so that’s something, I suppose. The question was “How should marketing adapt to the era of personalisation?”, and I was lucky enough to work with two proper brains; Ruth Zohrer (our head of programmatic marketing), Jeremy […]
Here’s a little thing I wrote for Campaign here a few weeks ago. — While most people will be paying attention to the new iOS and the revamp of iMessage, marketers should be paying close attention to two developments that have flown a little lower under the radar –the introduction of paid search results in […]
There are two things that I have learnt in the last few months, which I thought I’d share. One. Some people who are talented, are also difficult to work with. However, that doesn’t mean that if you’re difficult to work with, that you’re also talented. (Many) people often get these mixed up. Two. There are […]