About me
I am Jed.
No, it isn’t short for anything.
I work at VCCP Share, the part of the VCCP Partnership that focuses on helping brands to connect with their stakeholders more effectively using social technology. Amongst others, I work with Spotify, O2, MORE TH>N, News International, Unilever, and McDonalds.
A large part of what I’m interested in is how social and digital technology is changing the way in which we build brands. We’ve never been so connected and understanding how social media effects every part of a business can help us to plug the brand gap. I’m also interested in business strategy and planning, organisational change, reputation, network analysis and lots of other stuff.
Before working at VCCP, I spent three years as head of innovation and strategy Wolfstar, a consultancy that specialises in social media. While I was there I worked with Discovery Channel, Sony Ericsson, GlaxoSmithKline, Unilever and first direct.
There is more information on my LinkedIn profile.
I use this space to write up ideas on technology, innovation, branding and business.
You can follow me on Twitter and I use Instagram a lot too.
I’ve spoken at various conferences for the likes of IBM and the CIPR and the book I co-authored is available from here. My chapter is about re-engineering businesses to be more social.
PRWeek (wrongly or rightly) believe that I’m a bright young thing. I recently won the Mark Hanson Award at the SomeComms Awards (which recognises the most promising communicator under 30 currently working in the UK) and for some reason The Sunday Times like me. As do